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The theme is ‘No.1 company representing trust and passion’. Moving square expresses the feature of E1 who always changes without being stagnant, and a leaf was taken as a motif, meaning of environmental-friendly corporate. In addition, to express 'communication with technology, people, and nature', the tail of the speech balloon is illustrated on top, which implies the meaning of 'rising'. For main colors, red and orange were used to represent passion, and dignified and stable shape gives the image of trustworthy corporate.
